ABOUT THE MCDOWELL SONORAN CONSERVANCY
The McDowell Sonoran Conservancy preserves and advances natural open space through science, education and stewardship.
Our vision is a culture that ensures, preserves and values natural open spaces for all to enjoy.
McDowell Sonoran Conservancy
Assuring the future of the Sonoran Desert and the impact of Science, Education and Stewardship based in the unique ecosystem that is Arizona and Scottsdale’s McDowell Sonoran Preserve.
Born from a vision and recognition of the importance of open space and realized by like-minded individuals banding together, advocating to protect the land with diligence and deep understanding, the McDowell Sonoran Conservancy was formed to be a steward of the more than 30,500 acres of Sonoran desert habitat in Scottsdale. Funded by sales taxes, the acquisition of the land for the McDowell Sonoran Preserve was the first step by Scottsdale residents.
The next crucial step was for the McDowell Sonoran Conservancy to be self-sufficient by fundraising for its programming. Unlike a State park, which can generate money from use of the land, we rely solely on the generous support of people like you who care about nature and understand that the threats to our natural world have never been greater.
The power to protect the Sonoran Desert for future generations is up to you. Our purpose is to empower awareness and actualize global preservation through science, research, learning, and teaching. Through the work of our scientific team and the dedication of more than 650 tireless volunteer stewards we care for and study the McDowell Sonoran Preserve and beyond.
With over 750,000 residents and visitors using the Preserve each year, the good works of the McDowell Sonoran Conservancy and our volunteers have been vital to maintaining and patrolling trails, guiding hikes, mountain bike, and equestrian rides, conducting leading-edge scientific studies on wildlife and plant species and providing interactive ecological education and outreach programs for adults and children of all ages.
Please consider a financial investment today to support the important works of the McDowell Sonoran Conservancy.
Science is in our Nature
Leveraging a grant from the Bob & Renee Parsons Foundation we undertook a brand redevelopment program to update our logo, define our brand purpose and articulate our brand position to ensure that we are aligned with the changing mission of the Conservancy, to reflect the views and aspirations of all of our stakeholders, and to shift public perception so that Arizona residents and visitors fully understand the role and mission of the McDowell Sonoran Conservancy. We engaged a branding firm to take us on the journey of discovery.
Many constituents were interviewed ranging from staff, scientists, stewards, board members, donors and others about their perception of the work of the Conservancy and its goal in preserving this cherished habitat.
From that discovery the following brand purpose statement emerged:
And from that emerged the brand positioning statement:
For you, the outdoors advocate, the civic-minded, and the passionate volunteer ready to make a difference in a world where opens spaces are increasingly uncommon, McDowell Sonoran Conservancy is the organization dedicated to effecting global preservation efforts through science and research at our local preserve. We equip a unique collective of volunteers with tools and structure to discover, learn and ultimately teach. Because we believe in empowering awareness through knowledge to transform citizens into stewards of their land.
What became evident during our research was the layers of contribution so many stakeholders have in defining the Conservancy and in the important roles they play in the functions of preservation, funding, research, education and advocacy. Those layers are echoed in the living environment where layers of rock meet flora and fauna and open sky. The poetry of the preserve is illustrated in strata and so that strata is mirrored in the shape of the logo. The Mountains above form the M in McDowell. The flora and fauna are the next strata and they form the S in Sonoran and finally the land itself, is shaped like a C representing the word Conservancy. And our tagline reflects our purpose in an elegant sentence of five words.